New 如何开始抄袭别人的 trades 开始赚钱 trader Trader,Rich Trader 2: Good Trades, Bad Trades
“Trading is not the path to free money; profits must be earned through homework, discipline, courage, patience, and perseverance in the markets.” – Rich Trader In contrast to its precursor, “New Trader, Rich Trader”, where New Trader struggled with basic issues such as development of a positive expectancy method, position sizing as well as determining which assets to trade; in this manuscript all those issues have been resolved and so at the book’s inception one might imagine New Trader would simply be relating his successes to Rich Trader.As anyone who has successfully transitioned from “New Trader” to “Rich Trader” can attest, this is not the case and our authors brilliantly navigate New Trader’s journey from knowing how to trade “in theory” towards flawless implementation of his positive expectancy model despite draw downs, missed opportunities, price shock events, and so on. As in all of Steve’s books, I am consistently amazed at how despite his obvious mastery of our business he can recall with intimate detail what it was like to make the full gamut of “New Trader” mistakes. “New Trader, Rich Trader 2” will have New Traders reaching for their highlighters while Rich Traders smile knowingly at distance memories of painful missteps. Wherever you are in the journey from New to Rich Trader, this book is an indispensable tool filled with lots of “Aha” moments. To Steve and Janna, congratulations on a job well done, to all the New Traders reading this, pat yourself on the back for having found an indispensable aid in your journey from novice to pro. Richard L. Weissman, Professional Trader and Author, Trade Like a Casino
现在开外卖店赚不赚钱？？？
答案是：没有！ 外卖赚钱主要是由两部分决定，每一部分各占50%。 一个是店铺基因，另一个是运营方法。 运营方法在前面很多文章也做了很多拆解分析了，那这一篇我们就不说运营方法了。 我们主要就是说一下店铺基因。 一个店铺的基因由品类、区域竞争强弱、老客数量、品牌势能强弱、产品品质、食材成本共同决定。 店铺基因好坏直接决定了外卖有没有可能挣钱。 也就是说每个店铺做外卖的起跑线是不一样的。 实收客单价*单量-食材成本=毛利 所以我们就这个公式来做一个拆解，店铺基因如何决定了一家店外卖挣不挣钱？
什么决定了店铺的客单价？ 1、品类决定客单价 每个品类的客单价有天然的差异，食材成本和顾客认知决定。 客单价跨越品类上下太多几乎不可能。 麻辣烫与冒菜与火锅虽然食材与做法相似，但是由于顾客认知不同导致的客单价的天然差异。 比如我们天然的认知中，粤菜比川湘菜客单价高，日式便当比台式便当客单价高。 这些属于品类里天然的属性，你如果做外卖的话也需要遵从这个规则。 2、食材决定客单价 在线下堂吃生意中，有的店卖地段，有的店卖装修（装修的很好），有的店卖食材（食材优质、鲜活等）。 但是顾客叫外卖，没有人在乎你店在什么地段，装修有多好。 你不能说我店里装了水晶灯，一份小炒肉就要卖50，线下可以但是外卖这样卖没有人买账的。 但是如果你用贵的食材，外卖的定价就可以高，比如海鲜店的定价高因为大家都知道海鲜贵，大家能够接受，羊肉比猪肉贵（不太好说了）定价上的差异也都能接受。 如何开始抄袭别人的 trades 开始赚钱 trader 所以你的客单价高一定是高在食材上，而不是其他地方。 3、品牌势能强弱 同样卖汉堡，麦当劳汉堡王就比国产小品牌卖的贵，这个大家都能理解，因为品牌势能不一样，这些品牌在平台上任何活动都不用做，原价卖单量也不会少。 这品牌在线下砸了巨额的广告，到了外卖平台上也自带流量。
品牌溢价体现在开业时间长短，区域知名度、老客数量多与少，直接会体现在外卖单量上以及客单价上，这个是天然的。 4、竞争强弱决定客单价 这里面的典型案例是烧烤品类： 烧烤外卖前几年的竞争没有这么大，都是线下实体店带着卖，虽然不会有很多单，但是每单客单价都在50以上，做起来比较舒服还有钱赚。 但是自从去年纯外卖烧烤兴起之后，直接把烧烤品类的客单价打到了20块，导致一些正常做烧烤的商家也不得不用冻品降低成本，参与价格战。
是不正常竞争导致了品类客单价下降。 什么决定了外卖单量下限？ 外卖单量每天都会有波动，今天30单明天20单，这都是正常的。 因为平台的排名实时都在变，比如今天接两差评平台排名下降就会影响第二天单量，这个很正常 那一个店铺处于下降趋势，单量会一直下降吗？ 答案是不会的，每个店都有一个最低值，降到这个值之后就不会再下降的。 维持这个最低值的就是老客。
大家可以在外卖后台里面看一下店铺的新老客占比，老客占比越高就意味着你的“安全线”越高，单量怎么掉也不会掉到哪里去。 这个最低值、安全线每一家店都不一样。 主要还是看老客数量。
什么决定了外卖单量上限？ 一个店铺的外卖究竟能做到多高？ 1、品类总需求度， 这个是品类需求强度（消费频次）×配送范围 2、店铺出餐能力， 这里的出餐能力不是说一天最大能产出多少单，一天单量特别大即便你勉强做出来了，也会因为各种出品问题招来差评导致单量不可持续。 所以我们要看在差评率可控的情况下最大能产出多少单？ 3、每个店铺阶段是否做了正确的事情（运营方法，此处不讨论） 我们在说上限时不会讨论该区域的竞争强度，有的时候竞争越大说明市场越大。 竞争可以通过投入推广和活动预算来解决。 属于可以解决的问题。 以上1、2两点才是店铺基因，决定了你的上限在哪？
什么决定了复购率 产品出品品质和老客数量 我们通过以上几个维度，来确定外卖盈利模型 请各位对号入座，只有符合以下三种才有挣钱的可能性。 1、低客单价*高单量*高复购率 通俗点说就是： 便宜、品质好、老客多的小吃快餐类 2、高客单价*低单量*高复购率 通俗点说就是： 品质好、食材好，完全吃老客的正餐、快餐店，不用做什么活动。 3、高客单价*高单量*低复购率 通俗点说就是： 品类竞争小、配送范围大的细分长尾品类。
Losing Trades Make the Trader
There are exceptions to every rule. Unless you are a trading God or have tilted the technological field to the perfect angle, everybody loses. It doesn’t matter who you are or how big your balance sheet is, everybody loses. The difference between a successful trading career and failure can lie in the characteristics of the loss.
We 如何开始抄袭别人的 trades 开始赚钱 trader want to perceive ourselves as winners, but successful traders are always focusing on their losses
Good losses are the best kind. You want to make good trades, of course - everyone does. These are setups or plays that are a part of your trading plan, these are the trades that you hunt for, day in day out. Taking good trades will lead to good winners and of course good losses. A trader must first learn a trading strategy, but to try and understand it in its entirety can be a constant process of adaption and evolution.
What type of market are we in?如何开始抄袭别人的 trades 开始赚钱 trader
The markets are the same now as they were five or ten years ago because they keep changing-just like they did then.
Market conditions are not static. Over confidently trading on a small amount of knowledge can be a perilous experience for your account balance. Market conditions can, and therefore will change. But what does that really mean to you, and what are the steps that you can take to know whether it was a good 如何开始抄袭别人的 trades 开始赚钱 trader loss?
I never cease to be amazed by how often price action seems to be counterintuitive to one’s own prevailing bias. You will hear the old adage of ‘Buy the rumour, Sell the news’, but unfortunately, it’s mostly heard after the fact, which doesn’t help you predict what’s coming up next on the right-hand side of your charts.
The importance of data
Data can give you confidence. Many traders are one hundred percent data-driven. They may execute the 如何开始抄袭别人的 trades 开始赚钱 trader trades manually or the entire system might be automated, 如何开始抄袭别人的 trades 开始赚钱 trader but they have one thing in common, they understand their expected success rate. They know losses are expected and in fact, some welcome them, as it confirms they are trading within their expected probabilities. They 如何开始抄袭别人的 trades 开始赚钱 trader understand how these successful trade probabilities change along with smaller or larger take profit targets. They look for and take these trades every day. They take good losses and they take them regularly. These are the professionals you compete with.
So if you are a new trader or developing a new strategy, do your homework. A simple spreadsheet and a manual backtest of the charts should give you at least 30 to 50 occurrences. Aim for a 100, if possible. Some traders test thousands of occurrences, not every trader can replicate this research. At least you can see how the strategy has performed in recent market conditions.
I can already hear people screaming “Curve Fitting!”, and it is a valid concern, but a topic for another day. Learn your probabilities and define your process. Take good losses.